Message-wise, the voters’ stories—chosen from swing states Missouri, Ohio and New Mexico,foakleys, plus Kentucky,foakleys, I suppose just to rub it in—did an unusual thing for campaign advertising. They put the candidate literally in service of someone else, by narrating their stories. (While, obviously,foakleys, serving his own interests.) As a narrative device,foakleys, it was a way to shield against the obvious attack,foakleys, that this was a vainglorious, egotistical,fake oakleys, triumphalist use of campaign money and airtime. Your stories need to be told, was surely the intended message,foakleys, so I’m going to let you tell them, Then I’ll give you my solutions. Because this campaign—all together now!—is All About You.
Which is why all of that seemed jarring when intercut with the stuff that was, well, All About Him. When we cut away from the documentaries to Obama describing his policy in that Faux-val Office, I wanted the stories to keep going instead. But fine: I understand that the piece wouldn’t work as politics if he didn’t offer solutions and describe his program. (Although here, his addresses didn’t always seem to fit the American stories we’d just seen, like when he followed the story of the retired couple in Ohio with runaway prescription expenses but didn’t talk about health care.) There was also—as campaigns are wont to do—a desire to cram in every message and goal of the campaign, though foreign policy definitely took a back seat to the economy.